Privacy Policy

Effective Date: August 4, 2025
Last Updated: August 4, 2025

Introduction

Novarly ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile applications, website, and related services (collectively, the "Services").

Information We Collect

Information You Provide to Us

• Account Information: Name, email address, and other details you provide when creating an account
• Profile Information: Optional profile details, preferences, and settings
• Communications: Messages you send to us through contact forms, email, or customer support
• User Content: Data you input into our applications (outfit photos, style preferences, sleep patterns, etc.)
• Social Content: Posts, comments, likes, and interactions within our community features

Information We Collect Automatically

• Usage Data: How you interact with our Services, features used, time spent, and social interactions
• Device Information: Device type, operating system, unique device identifiers, camera access (for photo uploads)
• Location Data: Approximate location based on IP address (precise location only with explicit consent)
• Analytics Data: App performance, crash reports, usage statistics, and content engagement metrics

Information from Third Parties

• App Store Data: Information from Apple App Store or Google Play Store when you download our apps
• Integration Data: Data from third-party services you choose to connect (with your explicit permission)

How We Use Your Information

We use your information to:

• Provide, maintain, and improve our Services
• Enable social features and community interactions
• Moderate content and ensure community safety
• Personalize your experience and provide customized content recommendations
• Facilitate outfit sharing and style feedback features
• Communicate with you about updates, support, and promotional content
• Analyze usage patterns to enhance our applications
• Ensure security and prevent fraud
• Comply with legal obligations

Information Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

Service Providers

We work with trusted third-party service providers who assist us in operating our Services, such as:

• Cloud hosting providers (AWS, Google Cloud)
• Content delivery networks (for image hosting and processing)
• Analytics services (anonymized data only)
• Customer support platforms
• Payment processors (for premium features)
• Content moderation services (for community safety)

Legal Requirements

We may disclose your information if required by law, court order, or government request, or to protect our rights, property, or safety.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

Data Security

We implement appropriate technical and organizational measures to protect your information:

• Encryption in transit and at rest
• Regular security assessments and updates
• Access controls and authentication requirements
• Secure development practices

Your Rights and Choices

Access and Control

• Account Settings: Update your profile and preferences anytime
• Data Access: Request a copy of your personal information
• Data Deletion: Request deletion of your account and associated data
• Data Portability: Export your data in a commonly used format

Communication Preferences

• Opt out of promotional emails via unsubscribe links
• Manage push notification settings within our apps
• Contact us to update communication preferences

Location Data

• Control location permissions through your device settings
• Disable location sharing for specific features within our apps

Data Retention

We retain your information for as long as necessary to provide our Services and fulfill the purposes outlined in this policy. Specific retention periods:

• Account data: Until account deletion or 3 years of inactivity
• User-generated content (posts, photos): Until deleted by user or account termination
• Usage analytics: 2 years (anonymized after 6 months)
• Support communications: 3 years
• Content moderation records: 1 year after resolution
• Legal compliance data: As required by applicable law

International Data Transfers

Our Services are primarily based in [Your Country]. If you're located outside this region, your information may be transferred to and processed in countries with different privacy laws. We ensure appropriate safeguards are in place for such transfers.

Children's Privacy

Our Services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. For apps with social features, we strongly recommend parental supervision for users under 18. If we become aware that we have collected information from children under 13, we will take steps to delete it promptly.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. We will notify you of significant changes via:

• Email notification to your registered email address
• In-app notification when you next use our Services
• Prominent notice on our website

Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us:

• Email: privacy@novarly.com
• Address: [Your Business Address]
• Website: [Contact Form Link]

For data protection concerns in the EU, you may also contact your local data protection authority.

© 2025 Novarly. All rights reserved.